Starting today, ChatGPT Ads will begin rolling out across Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan. This announcement follows Asia Pacific launches in Australia, New Zealand, Japan, South Korea and India, expanding access for businesses of all sizes across the region.
Advertisers can access ChatGPT Ads through the OpenAI Ads Solutions team, agency partners including dentsu, Havas Media, Omnicom Media, Publicis Groupe and WPP, and technology partners. Self-service access through Ads Manager is also available for eligible businesses.
Our mission is to ensure that artificial general intelligence benefits all of humanity, and Ads help democratize access to intelligence by supporting free and low-cost access to ChatGPT. As in our existing markets, ads will be shown only to users on the Free and Go plans. Plus, Pro, and Enterprise subscriptions will remain ad-free.
ChatGPT Ads: a new channel for marketing
People come to ChatGPT with goals. They might be planning a trip, choosing software for their business, or furnishing a home. Through conversation, people explain what they want to accomplish, what matters to them, and the constraints they face.
ChatGPT Ads give marketers an opportunity to reach people as they explore and evaluate their options. By introducing relevant products and services, ads can be useful in the moments that spur discovery and shape decisions.
Guided by our ads principles
Protecting the trust people place in ChatGPT is foundational to our approach to advertising.
Guided by OpenAI’s ads principles, we keep conversations private from advertisers and never sell customer data. Ads in ChatGPT are always clearly labeled and separate from ChatGPT’s answers, and advertising does not influence the answers ChatGPT provides. People also have control over ad personalization, with ad-free paid plans available for those who prefer not to see ads.
Our goal is straightforward: ads should be useful to people as they pursue their goals and make decisions, while also being effective for the businesses that advertise with us.
Building a global ads platform
At the end of August, we announced that ChatGPT Ads had reached $1 billion in annualized revenue run rate in less than 200 days after launch. Tens of thousands of advertisers are now running ads in ChatGPT, with many reaching people across multiple countries. This expansion brings that opportunity to more businesses across Southeast Asia and Taiwan. With today’s announcement, ChatGPT Ads are now available in over 60 countries.
Our progress to date represents only the first chapter in what ChatGPT Ads will become. Over the next few months, we will continue to expand into new markets, build new formats, optimization tools, and measurement solutions. Throughout this work, we remain focused on broadening access to AI, protecting the trust people place in ChatGPT, delivering useful ads to people, and helping businesses achieve their goals. Businesses interested in getting started can visit ads.openai.com.